SME Business Protection Call Script

For Amanah Insurans Sdn Bhd Agents | Valid 2025

AMANAH

1 Opening Greeting

Agent: Good morning / afternoon, can I speak to [Business Owner Name] please?

Agent: Hello Encik / Cik, how are you today?

✅ Pause and let them respond. Do not talk over them.

2 Introduction & Permission

Agent: My name is [Your Name] calling from Amanah Insurans Sdn Bhd. I won't take more than 2 minutes of your time right now, is that alright?

✅ Wait for YES before continuing. 92% of owners will agree if you state the time limit.

3 Value Proposition

Agent: Great. We've been helping small Sdn Bhd owners in Selangor reduce their business liability insurance costs by an average of RM 1,320 per year, while actually improving their coverage.

Agent: I was just looking at your company profile, and I noticed you are in the [industry] sector, this package applies directly to you.

4 Soft Close For Appointment

Agent: All I need is 12 minutes tomorrow or the day after, I can show you exactly what your saving would be, no obligations at all.

Agent: Would tomorrow 11am work better for you, or would 3pm be more convenient?

✅ Always give 2 time options. Never ask "is there a good time?"

5 Professional Sign Off

Agent: Perfect, I will send you a calendar invite and WhatsApp reminder 1 hour before.

Agent: Thank you very much for your time, I look forward to speaking with you tomorrow. Have a great rest of your day.

✅ End the call politely. Do not add extra information once they agreed.

📋 Common Objection Responses

Objection From Owner Your Response
"I'm too busy right now" I completely understand, that is exactly why this will only take 12 minutes. When would be a better time for you this week?
"I already have insurance" Great! Most of our clients already had cover too. We just do a free comparison so you can confirm you are not overpaying.
"Just email me the details" I will absolutely email everything after we speak. The numbers are much easier to explain over a quick 10 minute call.
"It's too expensive" That is fair. Most owners say that before they see the numbers. Can I just show you the quote first, then you can decide?
"Call me back next month" No problem. I will book this in our calendar for 4 weeks time, and I will send you a reminder before I call.
This document is for internal agent use only. Print double sided.