Customer Segmentation Dashboard

Last updated: 14 October 2024 09:45 AM | Total Customers: 1,688

Champions

14%

234

Avg Order Value: RM 892

Loyal

24%

412

Avg Order Value: RM 567

Potential

11%

187

Avg Order Value: RM 412

New

9%

145

Avg Order Value: RM 289

Promising

12%

198

Avg Order Value: RM 356

Needs Attention

16%

267

Avg Order Value: RM 478

At Risk

9%

156

Avg Order Value: RM 521

Lost

5%

89

Avg Order Value: RM 312

Frequency vs Monetary Value Analysis

Bubble size indicates customer recency (larger = more recent purchase)

Purchase Frequency Monetary Value (RM) 0 High RM 0 RM 1000 Champions Loyal Potential New Promising Attention At Risk Lost Recency Legend Last 30 days Last 90 days > 90 days