Average M3 Retention
68%
↑ 12% vs last year
Average Customer LTV
RM 1,240
↑ 7% vs last quarter
Best Performing Cohort
Aug 2025
82% M3 retention achieved
2025 Monthly Cohort Retention Heatmap
| Cohort Month | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 |
|---|
Retention:
100% → 0%
* M0 = Signup month. Values show percentage of customers still active after n months
Cohort Insights
✅ Aug 2025 cohort achieved 82% M3 retention
This improvement followed launch of WhatsApp order reminder system rolled out 1st August
⚠️ Early year cohorts show 21% higher churn
Onboarding process gaps identified and fixed from June 2025 onwards stopped this trend
📈 Merdeka promotion customers +35% LTV
Customers acquired during August national day promotion demonstrate significantly higher lifetime value and repeat order rate